// learn

Don't know an MCP from an agent? Start here.

Most of the people we work with didn't grow up in tech. Neither did we. We make plain-language primers, short videos, and write-ups about the AI stuff that actually matters for a small business.

Browse the Learn library

Primer · 4 min read

What is "context" and why does AI need it?

The single most useful thing you can understand about AI tools. And the reason yours might be giving you generic answers.

Read →
Primer · 5 min read

Claude vs. ChatGPT vs. Gemini, for normies

What's the difference, when does it matter, and how do you know which one your team should be using? Spoiler: it depends on what you're doing.

Read →
Primer · 3 min read

"Agents" and "MCPs": the plain-English version

Demystified. Without the buzzwords. With examples your business will recognize.

Read →
Primer · 6 min read

AI in home services, trade by trade

Plumbers, HVAC techs, electricians, landscapers, cleaners. Where AI is actually earning its keep right now, and where it's still wasting your time.

Read →
Series · ongoing
40terms & counting

The AI Glossary for Small Business

Forty terms you'll hear, what they actually mean, and when they matter for a business like yours.

Browse →
Field notes · monthly

What we hear in the room

Patterns from the workshops we run: where small business teams get stuck, what they push back on, and what's actually shifting right now in how people use AI day to day.

Read →
Case studies · detailed write-ups

The full story of a real engagement, from the first audit to the system we built.

Long-form case studies of how we built context, the AI systems that came out of it, and the difference it made, with numbers, screenshots, and the parts that didn't work. Publishing once our first cohort wraps.

Got a question? Send it our way.

Email us →